CLIENT STUDY.
OTRA VEZ COUTURE CONSIGNMENT | consignment boutique with designer purses, luxury shoes, & sustainable fashion
Working with Otra Vez Couture Consignment, a local consignment boutique specializing in high-end designer brands, is an absolute dream for this fashion-loving, eco-conscious gal.
Website | Facebook | Instagram | Pinterest | Email List
Kiwi Online Marketing Services:
Website Management [Build, SEO, Webstore, & Maintenance]
Social Media Content Creation & Scheduling [Facebook, Instagram, Pinterest]
Paid Social Advertisement [2 Campaigns]
Email Marketing [4 - 6 Monthly]
Reputation Management [Reviews Across Google, Yelp, Etc]
Graphic Design [Point of Sale, Handouts & Flyers]
For over 5 years now, I’ve been developing and executing the full Digital Marketing Strategy for this locally-owned and all women-run consignment boutique.
With thousands of followers on top platforms [6,202 Facebook Followers, 6,503 Instagram Followers], I maintain an engagement rate average for them of 3.82% across Meta with an additional average monthly reach over 6,500 on Pinterest.
Otra Vez’s Email List includes over 5,000 responsive shoppers and consignors with a truly mind blowing 45% open rate.
Thanks to weekly updates and up-to-date SEO techniques, Otra Vez’s website and online store engages over 12,000 sessions a month, with hundreds of online orders made each year for both in store pick up and to be shipped out nationwide.
IT’S A SIMPLE THREE STEP STRATEGY
that succeeds through expert data analysis & meticulous execution
It all starts with a strong organic Social Media presence with content and copy strategically curated to reach a very specific audience, supplemented by Paid Social Media Ad Campaigns with unique landing pages regularly updated to take advantage of industry trends.
Regular Email Campaigns re-engage previous clients and encourage new leads to further explore the brand whether online at the webstore or in person at the boutique.
The Website is the final and most important piece of the puzzle; as Otra Vez’s own little corner of the internet, this is where sales are secured and the place curious consumers-to-be learn about all the benefits of shopping and selling consignment.
Developing content tailored for each specific online venue of Social Media, Email Marketing and Owned Website allow me to showcase their unique and ever shifting merchandise directly to their target audience of current and future clientele.
This strategy efficiently allows each single piece of content to make an impact in multiple venues with small adjustments while simultaneously engaging potential sales throughout a client's online journey.